Eco-marketing the Kambatik Park
The year is coming to a close and I'm thinking of what to do for the Kambatik Park next year. For one thing it took me a good 3 years already to develop the eco-farm into a nature park. I have created awareness of the park since last year with continuous blog postings (2013=150 ; 2014= 292 as to date). So I think the next level is to do some serious eco-marketing of the park. Marketing is an interesting topic because it enables me to understand what business I'm in (value proposition) by looking inside out (organisational effectiveness) and outside in (customers needs and benefits they buy). My business value proposition in simple words, I'm in the business of oil palm farming the ecoway. But business is again a much misunderstood concept. The western industrial economics tradition have pushed profits as the main motive. Though environmental economics come into play, its position as an appendage to industrial economics has its...